CLIENT: CARLTON & UNITED BREWERIES (CUB)
STUDIO: THE IDEA SHED
YEAR: 2020
THE OBJECTIVE
To re-design the 'What Makes Seltzer?' component of the landing page and collaborate with the Art Director. The initial design of this component was to be an interactive module, however the client later decided on a more simplified, 3 column grid version.
THE SOLUTION
The first design shows a 3 column grid showing the key ingredients that make up the Seltzer drink. Using Adobe Photoshop, I created silhouettes of the product and added images inside that visually represents each ingredient. The final design was simplified even more with just type and colour remaining. It was decided that the silhouettes weren't needed as there was already a fair amount of images being used throughout the landing page. The landing page resulted in a simple and engaging site, giving a full sense of the Seltzer brand.
WEBSITE LINK:
'WHAT MAKES SELTZER?' COMPONENT - FIRST DESIGN
'WHAT MAKES SELTZER?' COMPONENT - FINAL DESIGN
SELTZER CAMPAIGN LANDING PAGE
